Most food and beverage brands are fighting for attention in the same crowded space. Lars Jendruschewitz is helping them stand out.

Through Photos by Lars, he creates bold, motion-focused product photography and stop-motion content for direct-to-consumer food and beverage brands. His clients ship products to his studio, where he builds shot lists, moodboards, AI-powered mockups, and finished photos through a fully remote process.
Lars brings together creative skill and business thinking. He studied at Syracuse University, with a focus on commercial photography, marketing management, and entrepreneurship. He also gained international marketing experience in Hamburg, Germany.

That drive recently earned him the Hunter Brooks Watson Spirit of Entrepreneurship Award. Lars has also worked with Natasha Brao, another Entrepreneurial Award winner, and her brand, Shooka Sauce.

After several long shoot days and weeks of building his business, Lars said the award reminded him that people were paying attention: “Some days you're so deep in it you forget that. You wonder if anyone notices what you're building. Turns out they do.”