Some innovations don’t start in a lab. They start in a kitchen — with culture, comfort, and the desire to share something that makes life feel more connected.

Natasha Brao created Shooka Sauce from that exact spirit, and this year her idea took a major step forward. After moving the business from New York to California, Natasha began working with a new manufacturer in Los Angeles — an important shift that is helping Shooka reach more grocery shelves and more home kitchens across the country.

Natasha says the heart of her work is the connection with customers — people who make Shooka part of everyday life. As she put it, “The biggest win is knowing that Shooka is part of your everyday cooking… from slow weekend brunches to cozy dinners and quick meals that still feel special.”

Next, Natasha will attend her first major trade shows in January to meet with buyers and distributors — a milestone that can open doors for a growing brand.

Because of your support, Natasha can focus on the big leap moments — the transitions that require courage, stamina, and resources. Thank you for helping a young founder bring something meaningful to the table — and build a business that invites people to gather.

What your support made possible: Stability and momentum during a major relocation and expansion season.